As the telecommunications industry plays a significant role in the global economy, it is important to fully understand the market forces that drive this sector. This research focuses on incumbent wireline Telcos, analyzing the challenges they are facing from emerging and consolidated competing players. As many Telcos are reacting to such competitive pressures by implementing the new Triple Play business model, an in-depth evaluation of its drivers has been carried out, as well as of its opportunities, risks, and profitability respect to the traditional Telco business model, to evaluate whether it really delivers the benefits for which Telcos are introducing it. 

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Author info and background

Massimiliano Monforte was born in Rome in 1970, graduated in Electronic Engineering in 1996 and took a Master in Business Administration in 2006. He has worked across Europe, first in microprocessor design (Motorola), then in telecommunications R&D (Ericsson). He developed his expertise with technical marketing coordination for GSM, UMTS, and Multimedia network solutions. He is currently strategic planning manager in Ericsson for South Eastern Europe Market.

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