MARKETING PLANNING FOR E-HEALTH COMPANY SERVICES IN THE EU COMMUNITY: THE CASE OF TELBIOS, by Marco Romani – MBA ed. 6 

The European Union is facing a convergence of socio-economic and technological factors that may both challenge and offer opportunities to Europe’s healthcare players. People rightly want to be protected against illness and disease and are demanding advanced health practices using state of the art medical protocols combined with technological innovation. Telemedicine, as one of the fields that the e-Health marked is composed of, may provide a partial solution........ to see abstract details

LEVERAGED BUYOUTS IN THE UK: WHAT EFFECT ON CORPORATE GOVERNANCE, by Kristina Ter-oganesova – MBA ed. 6 

The field of the investigation will be focused on leveraged buyouts that constitute the UK private equity market and, in particularly, on the changes in corporate governance issues of target companies caused by LBO. For the purposes of the dissertation, the analysis will be structured in a way that allows to look at LBOs from the standpoint of corporate governance in theory and practice, and to find a link to the position presented in the financial literature with the practical evidence........to see abstract details

A COMPARATIVE ANALYSIS OF THE BUSINES MODELS OF MANCHESTER UNITED, REAL MADRID AND A.C. MILAN: SOCCER FINANCES AND REVENUE STREAMS, by Paolo Tommasini – MBA ed. 6 

This thesis shows the business model of three of Europe’s most successful professional football clubs; namely, Manchester United, Real Madrid and A.C. Milan. By comparing their business models, the author presents a picture of revenues streams and profitability and just how top-flight European football teams use experience marketing to develop fan loyalty. More specifically, the thesis shows how association football is part of a wider entertainment industry that is capable of globalizing rapidly by building an international fan base. In this regard, the author shows how a classification of football fan consumers into temporary fans, local fans, devoted fans, fanatical fans, dysfunctional fans and “flanuers,” is used by management to turn a profit. Models are also presented of the various stages of a football club’s development, the stakeholders in the European football industry and the value chain of Europe’s major football clubs. The governing bodies of the sport are identified and analyzed. A short history of each football club also appears in the thesis…… to see abstract details